As a part of the Coachella Innovation team, we transformed the idea of a quest-type festival game into a connected experience across the expansive on-site and virtual Coachella ecosystem. For the 20+ year legacy brand, we took a thoughtful, authentic approach to integrating blockchain, AR and gaming experiences. At the festival we produced a scavenger hunt that integrated two dedicated brand activations, social initiatives and environmentally conscious activities.

We leveraged Coachella´s extensive virtual footprint across social channels and the YouTube livestream to create opportunities for the global community to join the festival experience online. Through curated virtual programming, we provided partners ways to reach fans beyond the Polo Fields and achieve over 750M+ impressions worldwide.