Friday, August 1, 2025
Third Spaces was tasked with building Hinterland Uncharted a new mobile game and festival experience for guests of the 2025 festival. In less than 90 days, we built a fully functional scavenger-hunt mobile game and an on-site activation. Attendees were invited to engage in over 25 experiences at the festival for the chance to win tickets, merch and other prizes. Featuring animatronic flowers, glowing mushrooms and natural materials incorporated from the surrounding environment, the immersive 'Secret Garden' activation was a popular attraction, prompting shareable content on socials.
SERVICES
Creative Strategy
Experience Design
Creative Direction
UX/UI Design
Brand Activations
On-Site Experiences
Community Strategy & Management
DELIVERABLES
Mobile Game
Immersive Art Activation
25 Festival mini games
Category:
Discovery through Play
Client:
Hinterland Music Festival
Duration:
5 months
Location:
St. Charles, USA







